Blacklane was spending six figures on paid social with inconsistent results. CAC was rising, creative fatigue had set in, and messaging wasn't connecting with the audiences that actually drove profitable bookings.

There was volume, but no system. Nothing was being validated, scaled, or aligned to real customer insight.

We rebuilt their creative around emotional drivers — speaking directly to premium leisure travellers, business travellers, and high-frequency users.

The result: CAC dropped 34%, performance stabilised globally, and Blacklane recorded their strongest paid social month in over seven years.